Why does Endless Sunscreen currently use plastic packaging?

We're being transparent about our journey. Our vision is plastic-free, but custom bio-based molds require $70,000 in manufacturing setup. By launching with recyclable plastic first, customers get premium sunscreen immediately while funding the next generation of packaging.

When will Endless switch to bio-based packaging?

Once we reach 5,000 unit sales, we'll have the funding to manufacture our proprietary refillable bio-packaging. This transparent milestone approach keeps our community informed and engaged in the sustainability journey.

What makes Endless packaging sustainable?

Our refillable system eliminates single-use plastic waste. The future bio-based packaging uses renewable plant materials designed by world-class industrial designer Jo from Morrama. Every refill prevents another plastic bottle from being produced.

IMPACT

Hold up.
You sell in plastic.

Yep. For now. Here's the deal: our vision is single-use plastic-free, but getting there isn't free. So we're being transparent about the journey. Think of it like crowdfunding, except you get incredible sunscreen immediately while helping fund what's next. No middleman. Just you, us, and better.

Start

THE SUNSCREEN

Feeling Good

We've got killer sunscreen ready now. To get it in your hands today, we needed the quickest path to market. That meant plastic. (Yes, aluminium tubes exist, but they crack in your bag. And our formula is too light and glorious for tubs.)

The good news:

Our airless pump means less waste when you're near empty
Partnered with PACT Collective for proper recycling
Coming Soon – partnership to remove additional plastic, watch this space.

GOAL

Sell $100,000 worth of Sunscreen

UNLOCKS DESIGN

Stage 2

Our V1 & V2 prototypes. Not final, but you see where this is going. Refillable. Beautiful. The kind of thing you leave out on purpose.

Looking Good

GOAL

Sell another $100,000 worth

Stage 3

UNLOCK BIO PACKAGING

Doing Good

The endgame. Packaging made from microbes found in soil and oceans. Home compostable and gone within 52 weeks. If it ends up in trash? Gone in under 2 years. No trace. No guilt. Just gone.

AIM

Protected Skin. Protected Planet.

THE bottom line? When we prove sustainable can be profitable and desirable, others follow, including large and small businesses. That's how small becomes mighty.

Hold up. You sell in plastic.