Milk It 50
Net Wt 1.7oz | 50ml
Mineral SPF 50 with pigment-adapting technology.
- SPF 50 Broad Spectrum protection
- Pigment-adapting technology
- 5% niacinamide for brightening + barrier strength
- Fragrance-free, lightweight
- 80-minute water resistance
Zinc Oxide (12%). Our mineral shield. This patented version provides broad-spectrum protection against UVA and UVB rays with advanced pigment-adapting capabilities - the technology that makes mineral SPF wearable for more skin tones.
Butyloctyl Salicylate. The boost factor. Helps our zinc work harder, allowing us to achieve SPF 50 with less mineral content - meaning less white cast for you.
Tridecyl Salicylate. The performance enhancer. Works alongside our zinc to ensure consistent, reliable protection that lasts.
Niacinamide (5%). The multitasker. Clinically proven to reduce dark spots, minimize pores, and strengthen your skin barrier. One of skincare's most researched ingredients.
Bisabolol. Nature's soother. Derived from chamomile, calms redness and sensitivity without synthetic fragrances. Perfect for reactive skin.
Allantoin. The healer. Promotes skin repair and locks in moisture. Originally discovered in comfrey root, now sustainably lab-made.
Silica. The finish perfector. Natural mineral that creates our signature silk-touch feel while absorbing excess oil. No more greasy SPF face.
Apply daily and generously as the final step in your skincare routine, after moisturizer and before makeup (if desired).
*Not designed as a tint for coverup. This is a med-weight formula. May not work on all skin tones, can takes a few extra minutes to appear transparent on deeper skin tones.
We are set to start shipping in 2026. Sign up to our waitlist to be the first to know when pre-orders are open.
The Doers
KEY INGREDIENTS
Zinc Oxide 12% Our mineral shield. This patented broad-spectrum protection against UVA and UVB rays with advanced pigment-adapting capabilities - making mineral SPF wearable for more skin tones.
Niacinamide (5%) The multitasker. Clinically proven to reduce dark spots, minimize pores, and strengthen your skin barrier. One of skincare's most researched ingredients.
Bisabolol Nature's soother. Derived from chamomile, calms redness and sensitivity without synthetic fragrances. Perfect for reactive skin.
Allantoin The healer. Promotes skin repair and locks in moisture. Originally discovered in comfrey root, now sustainably lab-made.
Silica The finish perfector. Natural mineral that creates our signature silk-touch feel while absorbing excess oil. No more greasy SPF face.
Butyloctyl Salicylate The boost factor. Helps our zinc work harder, allowing us to achieve SPF 50 with less mineral content - meaning less white cast for you.
Skin Wins
BENEFITS
For Living Life.
Sun
50 SPF broad-spectrum for UV protection. It blocks 98%+ of UV radiation.
Water
80 minutes water and sweat-resistant.
Screen
Reducing blue light and pollution-induced free radicals by over 85%.
For Your Best Skin
Hydration
Allantoin and bisabolol deliver deep, lasting moisture that strengthens your skin barrier throughout the day.
Clarity
5% niacinamide fades dark spots, evens skin tone, and minimizes pores for clearer, brighter skin over time
Renewal
Daily use softens fine lines and smooths texture, helping skin look and feel its healthiest
For Supporting Sensitivity.
Mineral
Mineral sunscreens are generally well-tolerated by people with sensitive skin and are less likely to cause irritation or allergic reactions.
Non-Comedogenic
Lightweight, skin-mimicking ingredients like squalane and jojoba esters with zinc oxide – designed to protect without clogging pores.
Fragrance-Free
Fragrance is one of the most common causes of allergic contact dermatitis - affecting up to 10% of people with eczema - making it essential to avoid for sensitive skin.
Pareaben Free
Free from parabens means we've eliminated ingredients some people prefer to avoid, keeping our formula focused on what truly protects your skin.
Planet Wins
BENEFITS
Conscious of our Environment
This is just the start. We are hyper-focused on improving and continually evolving to work for the environment.
Sustainably sourced ingredients
Not tested on animals.
Plastic-free packaging. 100% biodegradable and home compostable.
Hawaii Reef act 104 Complaint (ie, free from Oxybenzone and Octinoxate).
WAITLIST
Be the first to know.
Who here has questions?
Every purchase saves another plastic bottle from landfill, our oceans and back in our bodies. The ingredients have minimal negative effects due to sustainable sourcing methods. Small actions make a mighty difference.
Yes, we offer a 30-day return policy if you are unsatisfied with your product. If you experience any skin irritation, please discontinue use and contact our customer service team at hello@iamendless.co.
Our sunscreen is formulated to work beautifully on most skin tones. On deeper melanated skin, it will take a few additional minutes to appear transparent.
We source our ingredients sustainably and ethically – we are finalizing our certifications as you read – stay tuned.
We're launching next year. Join our waitlist to be the first to know when pre-orders open.
