Small is the New Big
Co-Founder
Siobhan Frost
East Coast-based Aussie creative who surfs, snowboards, parents, and spent too many years choosing tan over SPF.
Co-Founder
Ryan Frost
Yorkshire-born futurist who leads global rebrands by day and builds tomorrow's solutions in his East Coast workshop by night.
Every revolution starts with someone saying "what if?" Ours started smaller. With a "why not?" And a "how hard could it be?" (Spoiler: harder than we thought. But here we are.)
Small actions compound. Like interest, but more interesting. Your daily SPF ritual. That sustainable bottle. The choice that takes two seconds but changes everything. One person choosing better. Then another. Then suddenly it's a thing. Then it's THE thing. That's how change actually happens - not with a bang, but with a bunch of people quietly doing better. Starting with protecting the skin they're in.
Better Shouldn't Be Boring
Somewhere along the way, sunscreen became known as a summer product, and sustainable became synonymous with beige. With trying really hard. With products that whisper instead of wow.
Here's what we know: People want to do good. They really do. But they also want their stuff to work well and look good. So we are working towards making it all happen. Products you'd choose anyway. That work better, period. The fact they're better for the planet? That's the point, but not the whole point.
No virtue signaling. No aesthetic sacrifice. Just great-working protection in good-looking stuff that does good.
Product Design
Jo Barnard
Leader in her field, Jo has an award-winning studio in London that focuses on sustainable practices for product design. B-Corp certified.
You Can Have Nice Things
The Voice
You & You
Professional opinion-haver and amateur world-saver who tells us when we've nailed it or failed it. First to try, last to hold back, the reason our products actually work in real life – because you live it.
Without trashing the place. Without the side of shame. Without pretending we're perfect or that you need to be.
This isn't about perfection. It's about direction. It's about making the better choice the easier choice. It's about living well without the footnotes.
Let your voice be heard, join our closed community for feedback on product, ideas and be the first to get access to new product releases, gifts and giveaways.
