Small is the New Big
Co-Founder
Siobhan Frost
East Coast-based Aussie creative who surfs, snowboards, parents, and spent too many years choosing tan over SPF.
Co-Founder
Ryan Frost
Yorkshire-born futurist who leads global rebrands by day and builds tomorrow's solutions in his East Coast workshop by night.
Every revolution starts with someone saying 'what if?' Ours started smaller. With a 'why not?' And a 'how hard could it be?' (Spoiler: harder than we thought. But here we are.)
Small actions compound. Like interest, but more interesting. One person choosing better. Then another. Then suddenly it's a thing. That's how change actually happens — not with a bang, but with a bunch of people quietly doing better. Starting with protecting the skin they're in.
Better Shouldn't Be Boring
Somewhere along the way, sunscreen became a summer product and accessories became fast fashion. We're not interested in either of those stories.
We make UV-awareness pieces — beaded sunglass chains that hold your glasses, your pass, your day. Made with considered materials. Made to last. Made to actually do something.
Behind them, a mineral SPF arriving early 2027 that's never touched plastic. Because what protects your skin shouldn't also compromise it.
No virtue signalling. No aesthetic sacrifice. Just well-made things that work, look good, and leave less trash behind.
Product Design
Jo Barnard
Leader in her field, Jo has an award-winning studio in London that focuses on sustainable practices for product design. B-Corp certified.
You Can Have Nice Things
The Burn Club
You & You
The ones who want to know before anyone else. Who'll tell us when we've got it right and when we haven't. Who get exclusive access to gifts, early drops, and the SPF before it goes anywhere else. The sun's been keeping tabs — and so have you.
Without trashing the place. Without the side of shame. Without pretending we're perfect or that you need to be.
This isn't about perfection. It's about direction. Making the better choice the
easier choice. Living well without the footnotes.
