Face It 50
Net Wt 1.7oz | 50ml
Broad Spectrum 50 SPF.
All-season, daily Sunscreen.
Mineral with pigment-adapting capacity.
Superior UV-filtering abilities.
Proven to moisturize and lock in hydration.
Zinc Oxide: Our award-winning zinc oxide delivers broad-spectrum SPF 50+ protection that's virtually invisible on most skin tones.
Rutin: This plant-based ingredient amplifies our zinc's UV protection while reducing blue light-induced free radicals by up to 77%. Essential protection for our screen-filled lives.
Squalane: Synthetically produced to reduce environmental impact, mimics your skin's natural oils for lightweight hydration with anti-aging benefits. Nourishing your skin barrier.
Aloe Leaf: Concentrated aloe delivers superior hydration and soothing without the heavy feel. Clinical studies show 100% of users experienced over 40% moisture increase within one hour.
Bisabolol: This gentle botanical calms and soothes skin while reducing redness - perfect for sensitive skin that often reacts to sunscreen. Works with your skin, not against it.
Apply daily and generously as the final step in your skincare routine, after moisturizer and before makeup (if desired).
*Not designed as a tint for coverup. This is a med-weight formula. May not work on all skin tones, can takes a few extra minutes to appear transparent on deeper skin tones.
We are set to start shipping January 2026. Sign up to our waitlist be the first to know when pre-orders are open.
The Doers
KEY INGREDIENTS
Zinc Oxide 12% Our award-winning non-nano zinc delivers broad-spectrum SPF 50+ protection with pigment-adapted capacity, extremely high transparency, and superior UV-filtering abilities.
Rutin This plant-based ingredient amplifies our zinc's UV protection while reducing blue light-induced free radicals by up to 77%. Essential protection for our screen-filled lives.
Squalane Synthetically produced to reduce environmental impact, mimics your skin's natural oils for lightweight hydration with anti-aging benefits. Nourishing your skin barrier.
Aloe Leaf Concentrated aloe delivers superior hydration and soothing without the heavy feel. Clinical studies show 100% of users experienced over 40% moisture increase within one hour.
Bisabolol This gentle botanical calms and soothes skin while reducing redness - perfect for sensitive skin that often reacts to sunscreen. Works with your skin, not against it.
Iron Oxides These mineral pigments create our subtle tint, acting as a lightweight color corrector. This in combination with our Zinc Oxide is why Face It 50 is more adaptable to most skin tones.
Skin Wins
BENEFITS
For Living Life.
Sun
50 SPF broad-spectrum for UV protection. It blocks 98%+ of UV radiation.
Water
80 minutes water and sweat-resistant.
Screen
Reducing blue light and pollution-induced free radicals by over 85%.
For Staying Hydrated.
For Supporting Sensitivity.
Mineral
Mineral sunscreens are generally well-tolerated by people with sensitive skin and are less likely to cause irritation or allergic reactions.
Non-Comedogenic
Lightweight, skin-mimicking ingredients like squalane and jojoba esters with zinc oxide – designed to protect without clogging pores.
Fragrance-Free
Fragrance is one of the most common causes of allergic contact dermatitis - affecting up to 10% of people with eczema - making it essential to avoid for sensitive skin.
Pareaben & Silicone-Free
Free from parabens and silicones means we've eliminated ingredients some people prefer to avoid, keeping our formula focused on what truly protects your skin.
Planet Wins
BENEFITS
Conscious of our Environment
This is just the start. We are hyper-focused on improving and continually evolving to work for the environment.
Not tested on animals.
Hawaii Reef act 104 Complaint (ie, free from Oxybenzone and Octinoxate).
Transitioning to single-use plastic-free (with your help!). Read more
Partnered with PACT Collective to recycle your bottles.
WAITLIST
Be the first to know.
Who here has questions?
Every purchase gets us a step closer to transitioning our sunscreen into bio packaging materials. Small actions make a mighty difference. See how here.
Yes, we offer a 30-day return policy if you are unsatisfied with your product. If you experience any skin irritation, please discontinue use and contact our customer service team at hello@iamendless.co.
Our sunscreen is formulated to work beautifully on most skin tones, including melanated skin. On deeper melanated skin, it will take a few additional minutes to appear transparent.
We source our ingredients sustainably and ethically. We are working on reducing the impact of our packaging with Pact Collective short term, and long term you can read about our plans on the Impact page.
We're launching in January 2026. Join our waitlist to be the first to know when pre-orders open.
